In case you are not aware I am running my 6 week GTL pilot program with 3 freelancers.

(I will introduce them to you soon, just a few more days)

All 3 are making around a lakh per month and they have the same set of issue that I am not surprised at all to see.

Multi Niche

All 3 of them are super good at what they do.

But they do so much that now when I entered the picture the first thing I asked them was as soon as I saw their portfolio was:

"What is the one thing you are super good at & you have client recommendations backing that up?"

Now since they all are 2+ years in their niches, they had the reccos but if you take a look at the portfolio you'd realize that they were not utilizing that at all.

Don't treat this as a story time, alright. See if you are also not making this error unknowingly.

The problem once you start making above ₹50k is that you are too close to the painting you don't see it from a macro lens that another person can easily see.

You should have one core.

CORE OFFER. The one you are super good at, the one if I wake you up at midnight to get done, you'll get it done.

Make that your primary niche, the other service you have make that your secondary.

Merge them both and sell primary at a premium and if people need your other service, offer that complementary.

The Issue

Say you are a LI ghostwriter and you also know how to do AI blogs. 

You charge $500 for LinkedIn and $200/blog.

Ofc your portfolio would have both these things, now the standard rate in my industry for LI is 1k USD and blogs is 300 USD.

I see your portfolio, in which bracket do I put you?

A niche expert or a generalist? You got 2 offers for me, I put you in general category which means:

a) I am not going to pay you the standard market rate

b) I am gonna be a bit dubious on your ability

All this is happening before I get on text/call with you.

This happens, you lose money.

Basic Solution

Now flip the equation, you have 5 recommendations backing up your solid work as LI ghostwriter.

What you should do and this is what everyone in my pilot program did:

"You strengthen that position as LI ghostwriter"

Just hone down, tear down your portfolio and make it like if I land there I am like: "OMG! This is exactly what I need, how do I contact this person?"

You remove the AI blog or any other service you know out of the picture.

Now I see your portfolio, in which bracket do I put you?

A niche expert or a generalist? You got just 1 home run offer for me, I put you in the niche category which means:

a) I know you are the SME here

(SME=Subject Matter Expert)

b) I want to work with you, I need you. You have the upper hand

I get on a call with you where I am already convinced because I saw your case studies, your recommendations, your results, I know you know your stuff.

Advanced Solution

On the call I get to know more about you and then you mention you do this AI blog thing as well. 

What are the chances I need your services? 50-50.

How much are you quoting for LinkedIn now? $1000

Why? You're the SME, you can charge more.

Anyways you charged more than what you usually used to.

That's a win & if by chance I need the AI blogs then?

Well you quote me $200, I am more than happy to pay because it seems like a solid deal to me.

A flat $100 less than the market rate while the same person takes care of my LinkedIn.

What else do I need? We close both the deals.

See the math:

Earlier you'd have made just $500 on every LI sale.

$200 on every blog sale.

Now you make base $1000 on LI sale + if you do AI blog thing you make $200.

Just a small positioning switch and you are making double.

Is This Even Real?

I've tried this on myself multiple times, there's a reason I can easily charge 3x the market rate from my clients.

My entire portfolio is around one thing, Marketing.

I've got dozens of verifiable LinkedIn reccos that I use like anything, I have vids of me breaking down my campaigns.

I've attached my portfolio link at the end, you can view that as well and see how I position myself.

So yes. This works every time, just reverse engineer it.

Put yourself on the end where you are paying.

Your car breaks down on the highway.

Are you gonna call a car mechanic or bablu mistry who does bike, car and inverter repairs?

Specialists win every time. Same is with businesses, they need a specialist to solve the particular problem.

Any other skill you bring on table is a bonus.

P.S - You can do 10 things but always market the one that you can do better than anyone else. We all have a strong field. Use that to your advantage.