Let’s time travel to 2019. I am 12 months in freelancing making a whopping $100-$200/month. No idea about the niche. No plan to acquire leads

Instead what I was doing? Randomly FAFOing, doing everything and anything that came across my way.

Here’s my freelance career before niching down to web3 and eventually becoming a CMO:

2018 - Crawl & Survive
- Worked as a content writer intern for $40 a month for 6 months.
- Got promoted to content writer for $60/month
- Wrote product descriptions (food labels)
- Wrote SEO descriptions for amazon products
- Ran FB ads for some time
- Worked as a tourism guide and wrote blogs on it

2019 - Directionless Volume
- Wrote ads for cosmetic products
- Started upwork and fiverr in 2019
- Upwork and fiverr got terminated in 5 months
- Became copywriter for SaaS companies
- A very short-lived journalist on International Business Times Digital Edition
- Started designing graphics for local shop owners
- Edited a few videos for intl. Clients on fiverr
- Became content strategist at an Indian company

2020 - Ego De*th & Reset
- Got promoted to content manager for an IT company
- Decided writing career is not sustainable have to pivot in something else
- Left the content manager position
- Joined as a marketing intern (yup, left manager to be an intern)
- Got fired in the 3rd week as an intern (reason? I couldn’t keep up with the team speed)
- Came back as a writer in the web3 space (first gig? $30 per article)
- Started observing how marketing actually works
- Went all in on technicalities of web3, figured out demand and supply gap
- Decided being a writer is way better than marketing at

The First Time Things Made Sense

June 2021 was when I just had web3 clients, for the first time in my life I was working with people working on the same thing, otherwise before this it was always a mix of a lot of niches. 2021-2026 I will tell you some other day.

But do you see a very weird pattern here? Three and a half years and this man had no idea what he actually wanted to do. This can be you as well, that's alright.

We all have our own timelines and wavelengths and I do not regret even once or think man if I started web3 from DAY 1 I would have so much more opportunities etc etc.

That is utter crap frankly speaking, if you re-read the journey you’d be like, Vaibhav was either high on something or he was a mess or crazy or all 3 but you’d not think of me as someone who had it figured out or who knew what he was doing and that is exactly my point which everyone hates.

“YOU CANNOT NICHE DOWN UNTIL YOU KNOW WHAT YOU ENJOY AND WHAT WORKS THE BEST FOR YOU”

Web3 was my 13th or 14th niche idk. It came very late in the list, I wanted to pivot to AI/ML as well in 2023 but didn’t since I had my web3 plate full. I missed that.

The Debt You Don't See On Feeds

One of my friends did and he makes almost twice as much as me but does that make me regret? Nah? This guy had seen 3 years of capital burn and a huge pile of debt before reaching here.

This is how our brain works. One moment you felt I am the overachiever, then my friend entered and you felt Vaibhav is very short in front of his friend and then you got to know the debt and then you again think Vaibhav is in a strong position despite earning less.

Legit same thing happens on our feeds, our timelines, our friend circles and everywhere we get our information from. It’s so easy for me to say that yeah man web3 is an easy pivot and makes money.

Lil did you know I have experience of 12 other niches that taught me things you’d never learn because you are starting at a different point altogether

The Actual Truth About Freelancing

There is no right, there is no wrong in freelancing. You’re selling something that your brain learnt and mind processed in a way that other people find value in the problem you solve.

You can be bad at aptitude or whatever but you are a problem solver. If you have people who are paying you for something you do for them then you are already a PROBLEM SOLVER.

Now all you need to figure out is how you find more such people you can genuinely help and be content at the same time enjoying what you do and what you want out of your life.

You are the creator of your own journey, do whatever you wanna do.

Go for that thing that you are hesitant about, send that pitch, record that 1st video, start posting on the new platform, sleep at 12AM, try waking up at 7AM, hit gym in morning, play badminton with friends, talk to the old school mate, whatever it is.

Your Life Is the Curriculum

You are a by-product of your experiences, you can talk to anyone for 5 mins and figure out what kinda thoughts this person has and that’s the beauty of freelancing.

WHATEVER YOU DO IN PRIVATE, SHOWS IN PUBLIC.

Avid reader? The way you think and speak
Avid writer? The way you break complex things down
Marketer? You see the hidden techniques

List goes on..

Take this as a sign to go all in everything you want to go through and see the change happening in your life.

That's it for this week, I will see you next week!

P.S. - Drink 300ml of water right now, you seriously don’t want that acne on your face because of dehydration.